← All articles

What Counts as an AI Sale? How We Attribute Every Dollar

"What even counts as an AI sale? You'll charge me for stuff I'd have sold anyway." It's the right thing to ask any tool that takes a percentage, so here's our full answer.

Owner problems · 3 min read

Most AI chat tools charge a percentage of AI sales. That percentage means little until you know what counts as a sale, who decides, and whether you can check it.

Here's our rule, then how it works, then the part nobody can answer for you.

The rule

We take 10% of the gross of what the AI sells. That means PPVs and tips the AI earned. Gross is what the fan paid, before the platform's cut.

How a sale gets tied to the AI

When she sends a paid offer, that message is logged against the fan. When he pays, Fanvue sends a payment event saying what was paid and how much. We match the two. That match is the AI sale.

The evidence comes from Fanvue, so neither of us has to claim anything. A locked message you send by hand from Chats is logged as yours. If you've switched her off for a guy and run him yourself, what he buys from you is a human sale. Each sale is charged once, right after it happens, and comes off your prepaid balance.

Tips

Tips are the part that gets messy with human teams, because somebody has to report them. Here nobody does. Fanvue's payment events carry tips too, so they're detected automatically and show up with the rest of the money.

A worked example

Say one fan does all of this in a month:

He spent $95 and you paid $3.50. All made-up prices, but that's how the sum works. On a real scale, our AI sold $1,865 gross in its first 8 days on our own Fanvue account, and 10% of that is $186.50. Small sample, one AI model.

Gross means gross. The 10% is on what the fan paid, before the platform takes its cut. So it's a bit more than 10% of what lands with you. We'd rather say so here than have you find out from your balance.

Where you can see it

The dashboard shows all of her Fanvue money per day. Green is what the AI sold and blue is everything else. Hover a day for the split. Below that you get where the money came from (subscriptions, renewals, messages, tips) and the latest purchases, in gross and net.

That matters because you can add it up yourself. If the green doesn't match your balance, you've got something to ask us about.

"I'd have sold that anyway"

Attribution tells you who sent the offer that got paid. It can't tell you whether he'd have bought without it. No tool can answer that one sale at a time, and anyone who says otherwise is guessing.

The only honest answer is a test across groups of fans. Leave some with your humans, give the rest to the AI, and compare what each group spends. If the AI group doesn't earn its 10%, you've got your answer. It's cheap to run because you only pay on what she sells.

Four questions for any tool

Published AI tool prices we've seen in 2026: Substy $0 + 15%, $69 + 10% or $99 + 8.5%. NovaChat 20%. Supercreator $99 + 5%. They change, so check the current pages. Whatever the rate, these four questions matter as much as the percentage:

Get the answers in writing, ours included. New accounts start with $10 credit, which covers the fee on $100 of AI sales, so you can watch how the counting works before you've put anything in.

Let the AI do the chatting

EmpireChat answers your fans, sells your PPVs and looks after your whales, built on what's in this article. You pay 10% of the gross of what it makes, and your first $100 of AI sales are on us.

Start with $10 free

Keep reading

Setup Takes Weeks: What's Automatic and What You Actually SetAI chat setup doesn't need a training manual. What runs by itself after you connect Fanvue, the few things you decide, and where to spend your time.AI Sounds Like a Bot After Five Messages: What Goes WrongMost AI chats hold up for a few messages, then fall apart. The usual failures, how we deal with each one, and how to check your own chats.AI Tools Push Too Hard and Fans Leave: Selling With BrakesA pushy bot looks great for a week, then the fans go quiet. Why she waits, why she asks before discounting, and when she stops selling altogether.