Price a PPV too high and it sits unopened. Price it too low and you leave money on the table with every fan who would have paid more. The good news: PPV pricing is not guesswork - it follows a few clear patterns.
Know the basics
On Fanvue the lowest PPV price is $3, and Fanvue keeps 20% of every sale. Everything below works on the price the fan pays.
The first purchase is the hardest
A fan's first unlock is the big step - after that, the second and third come much more easily. So make the first one easy to say yes to: a fair, low-risk price for something clearly worth it, ideally after a free teaser that matches it.
Build a price ladder
Instead of one price for everything, let prices climb:
- Teasers - free or very cheap, to start.
- First real PPV - accessible, high value for the price.
- The next steps - a little more each time, as the content gets more personal or explicit.
- The finale - your most exclusive content, for fans who already bought several times.
A ladder matches the price to how invested he already is. A fan who unlocked $8 yesterday will consider $12 today; asking a new fan for $40 usually ends the chat.
Price by fan, not just by content
Fans are not equal. Some buy everything at the first price; some have spent hundreds over months. Give your big spenders the premium content and price; give new and careful fans the accessible end of the ladder. The same video can carry a different price for a whale and for a first-time buyer.
Bundles for fans who already bought
A bundle - several pictures or clips for one price - works best for fans who already bought twice. It feels like a deal and lifts the size of each purchase. For a brand-new fan, a single accessible PPV converts better.
Test prices - properly
The only reliable way to find the right price is to test it. Our approach:
- Pick two or three price levels for the same kind of content.
- Give each fan one level and keep him on it, so prices never jump around in his chat.
- Compare revenue per PPV sent - not just how many unlocked. A higher price that sells a little less often can still earn more.
Pricing mistakes we see all the time
- Discounting on the first "no". Ask why first - often it's not the price at all.
- The same price for everyone. You either scare off new fans or under-charge loyal ones.
- Selling the best content first. Then there's nothing left to climb to.
- No free taste. A cold PPV from a near-stranger rarely gets opened.