Your fans don't live in your time zone. Our own numbers run across 100+ countries, all time, social and Fanvue together. So there's always somebody awake, bored, and looking at his phone while your team sleeps.
The fix is cover for every hour, in his language, that fits his time of day. You can get there without hiring a night shift.
What an empty night costs
A week has 168 hours. One chatter on a normal schedule covers about a quarter of that. Full cover takes several people before you count sick days, and the night shift is the hardest to fill with anyone good.
So most agencies accept the gap. It's an easy gap to accept because you never see the bill. A sale that didn't happen leaves no record. There's no dashboard line for the guy who subscribed at midnight your time, wrote "hey", heard nothing for nine hours and moved on.
We can't give you a clean figure for this, for the same reason. What we can give you is the logic. A fan's mood doesn't wait for the morning shift. When you do answer, he's at work, or asleep, or it's just gone.
What covering the night takes
Answering alone won't do it. A chatter who says "good morning" at his midnight, in a language he half reads, sounds like exactly what he is. Good cover has to fit the guy on the other end. Here's how EmpireChat does that:
- Every fan at once. She has no shift and no queue. Ten guys at the same hour get what one guy gets.
- His clock. She works from his time of day. A sentence that doesn't fit his clock gets dropped before it goes out.
- The right picture. Vault items can be tagged day, night or any time, so he doesn't get a sunny beach shot at 1am.
- His language. A German guy gets German. You don't need a native speaker on every shift.
- Follow-ups. When he goes quiet she follows up, spaced out, and she stops when he said no or stop.
- Payday. If he says he's paid on Friday, she holds off and comes back that day, whenever Friday lands for him.
The boring 4am problems
Night is also when a sale falls over for dull reasons, and no one's there to catch it. His card fails. She helps him find a way to pay, such as a debit card, Apple Pay or Google Pay. He can't get through Fanvue's age check. She suggests trying a laptop or another browser.
A human on the morning shift would sort those out too, about eight hours after the guy stopped caring.
You don't have to hand over the whole day
You don't need to go all in to fix this. Plenty of owners will want humans on prime hours and big spenders, and that works fine:
- Use the master switch. Turn her on when your last chatter clocks off and pause her when the first one clocks in.
- Or leave her on all day, and use the per-fan switch to keep your top guys with a person.
- Turn on alerts. Purchases and new subscribers can pop up on your computer or come through a Telegram bot, so you know what happened overnight.
Whichever you pick, chats are all there in the morning. Read what she did, and if something's off, tell Debug what she should have done. It becomes a rule for all her Fanvue chats.
What it costs to try
A night shift is a wage whether anyone buys or not. We take 10% of the gross of what the AI sells and 0% on subscriptions, renewals and human sales. There's no monthly fee and no setup fee. A new account's $10 starting credit covers the fee on $100 of AI sales.
Pick one model, put her on your worst hours for a month, and look at what shows up in those hours. If nothing does, it cost you nothing.